Assistant Boutique Manager

The Assistant Boutique Manager is responsible for supporting the Chadstone Boutique Manager with the day-to-day general management of the Breitling Boutique. The role is accountable for developing the business, assisting with leading a team and monitoring all store operations, suppliers and budget. 

Reporting to the Boutique Manager, the Assistant Boutique Manager will ensure that Breitling’s brand and retail standards are maintained to ensure a streamlined, customer-centric approach that consistently delivers the Breitling first-class experience to our boutique visitors. 

This role will work alongside the Boutique Manager to strategically coach, motivate and develop a team of passionate sales associates to achieve individual and store sales targets through the delivery of exceptional customer service with the aim of developing relationships with new and existing clients in order to capture sales, and then extend the customer lifetime value through building trust and loyalty. 

MAIN DUTIES AND RESPONSIBILITIES 

 Business development 

·   Work with the Boutique Manager to  develop the growth and profitability of the boutique and define action plans to ensure individual and team sales targets are achieved. 

·   Lead by example on the shop floor and be a visible presence and support. 

·   Understand consumer needs, identify potential areas of improvement, and cultivate a feeling for market trends. 

·   Build on the potential of the collection and capitalise on all available support (visual merchandising, training, clienteling, in-store events and marketing). 

·   Work with the Boutique Manager to develop and ensure execution of an annual boutique smart event plan. 

·   Maximise the After-Sales Service experience in store. 

·   Ensure operational excellence in back and front of house. 

·   Proactively represent the brand in relevant local activities (networking, events etc.). 

Customer experience and client development 

·   Support the Boutique Manager in creating a customer-centric culture that aligns with Breitling’s global retail standards and ensures the highest level of customer experience in store. 

·   Assist the team in delivering an exceptional and consistent Breitling retail experience, defining key values, objectives and priorities and setting up a clear, concrete path to implement them. 

·   Be the brand ambassador. Exhibit reverence and passion for the brand, demonstrate enthusiasm and pride in working for Breitling Boutique. 

·   CRM: maximise the existing customer base and build a loyal clientele of new customers leveraging all clienteling tools (SalesForce and Sales App etc.). 

·   Focus on optimisation and growth of current prospects and client portfolio to develop relationships that ensure loyalty to the brand, convert to sales and retain long-term for future transactions.  

·   Monitor client data quality and proper use of clienteling tools for defining and developing specific clienteling action plans in line with Breitling’s global standard. 

·   Ensure a culture of hospitality in-store with the constant application of Breitling’s service value and standards. 

·   Manage customer issues/complaints. 

·   Manage or assist in the management of the Breitling Boutique’s social media account in order to facilitate two-way communication with existing clients and seek to attract new friend of the Boutique. 

Product management 

·   Work with the Boutique Manager to ensure stock availability, ensure optimal stock on site at all times, back-orders entered into the system and up-to-date, immediate reactivity to replenishment stock or low inventory. 

·   Ensure Visual Merchandising standards meet the brand guidelines and represent the global themed-window calendar. 

·   Ensure the Boutique team is adequately trained on the latest Breitling products, pricing, visual merchandising and marketing campaigns as well as selling techniques and service skills. 

·   Ensure the Boutique Social media account is proactively posting current products and campaign materials. 

·   Ensure that all attachments are represented and available for sale and reordered and replenished as sold. Manage the storage and stock counting to balance inventory regularly. 

·   Manage the watchmakers tools to ensure that all requirements to adjust links, changes straps and bracelets are available and in good condition. Ensures spring bars ordered and available for strap sales. Assists and develops the teams proficiency and skills in changing attachments and adjusting bracelets. 

General business operations 

·   Key-holder and second point of contact for security monitoring. 

·   Assist the Boutique Manager in managing and reconciling petty cash and/or Boutique expenses as required. 

·   Assist the Boutique Manager in managing suppliers and ensuring healthy inventory at all times (watches, straps, visual merchandise, gifts, beverages and hospitality). 

·   Collaboratively with the Boutique Manager enforcing an adequate cleaning roster for staff to ensure the boutique is always clean, neat and tidy to Breitling standards. 

·   Stock-taking when required by Head Office. 

·   Assist the Boutique Manager or taking responsibility for managing the Boutique social media account. 

·   Communicate promptly on any issues and take appropriate action to foster a solution.  

SKILLS & EXPERIENCE 

Minimum 5 years’ experience in luxury retail, preferably with management experience. 

 Languages  

Excellent level of written and spoken English. 

A second language; preferably Mandarin, Cantonese or other primary languages used globally would be beneficial. 

Skills required: 

·   Proven track record of achieving sales results in a highly client relationship focused environment. 

·   Inspirational leader with a hands-on approach to coaching and developing the team. 

·   Strong interpersonal and organizational skills, with the ability to prioritize tasks. 

·   Impeccable personal presentation as well as written and verbal communication skills. 

·   Strong attention to detail with the ability to handle multiple tasks simultaneously. 

·   Availability to work a flexible roster schedule across 7 day trading and required to work either or both weekend days and public holidays.  

·   Previous experience working with SalesForce. 

·   Quick learner, with the capacity to listen and adapt. 

·   Sense of responsibility and invested in the company. 

Personal attributes: 

·   Extremely outgoing and vibrant with a warm & generous nature. 

·   Confident and bold in character and demonstrates assertiveness. 

·   Articulate and able to communicate easily with everyone.  

·   Self-motivated, personally driven and results orientated. 

·   Can do attitude and entrepreneurial mindset. 

·   Enthusiastic, passionate and has an amazing positive attitude. 

·   Highly impressive and memorable because of their extraordinarily personable and high level of customer service. 

·   Shows pride in being professional. 

·   Pro-active and shows high levels of initiative. 

·   Creative and forward thinking.