Tilray Brands, Inc.
Assistant Brand Manager
Sydney, 2000, New South Wales
Marketing & Communications / Brand Management
Full time
Posted 27/03/2025
Closed 26/04/2025
The Assistant Brand Manager will play a crucial role in executing and supporting various trade marketing activities and campaigns. This position involves collaborating with cross-functional teams, managing merchandise and point-of-sale materials, and ensuring regulatory compliance. The ideal candidate will have strong organizational skills, attention to detail, and the ability to work effectively in a fast-paced environment.
Benefits
- Competitive Salary
- Bonus Structure
- Annual Leave
- Paid Time Off
- Personal Time
- Superannuation
- Visa Support
Tasks & responsibilities
- Execute Trade Marketing Activities and Campaigns: Implement and manage trade marketing initiatives to promote brand visibility and sales.
- Execute Trade Events: Organize and support trade events, including expos and healthcare professional events, in collaboration with the sales team.
- Merchandise and Point-of-Sale Management: Oversee the creation and distribution of merchandise and point-of-sale materials to enhance brand presence.
- Support Marketing and Sales Functions: Assist in distributor marketing campaigns to drive sales and brand awareness.
- Collaborate with Cross-Functional Teams: Work closely with internal teams such as sales, operations, and finance to ensure cohesive marketing strategies.
- Performance Tracking and Reporting: Monitor and report on the effectiveness of marketing activities and promotions.
- Organize Supplier Relationships: Manage relationships with suppliers for trade materials and collaborate with design agencies as directed by the Marketing Manager.
- Support Labelling and Packing Projects: Assist in label design, ensure GS1 compliance, and manage prescription and dispensing software.
- Conduct Market Analysis: Identify emerging trends with channel partners and communicate insights to the Marketing and Sales teams.
- Ensure Regulatory Compliance: Ensure all brands comply with regulations from the Therapeutic Goods Agency (TGA), Australian Health Practitioner Regulation Agency (AHPRA), Office of Drug Control (ODC), and internal corporate policies.
- Other Duties as Assigned: Perform additional tasks as required to support the marketing team.
Qualifications & experience
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience: Minimum of 2-3 years of experience in trade marketing, brand management, or a similar role.
- Skills:
- Marketing Expertise: Strong understanding of trade marketing strategies and brand management principles.
- Organizational Skills: Excellent organizational and project management skills to handle multiple tasks and deadlines.
- Communication: Effective verbal and written communication skills to collaborate with cross-functional teams and external partners.
- Analytical Skills: Ability to conduct market analysis and interpret data to provide actionable insights.
- Attention to Detail: High level of accuracy and attention to detail in managing marketing materials and ensuring compliance.
- Technical Proficiency: Familiarity with marketing software, GS1 compliance, and prescription and dispensing software.
- Regulatory Knowledge: Understanding of regulatory requirements from agencies such as the Therapeutic Goods Agency (TGA), Australian Health Practitioner Regulation Agency (AHPRA), and Office of Drug Control (ODC).
- Team Collaboration: Proven ability to work effectively in a team environment and collaborate with various departments.
- Adaptability: Flexibility to adapt to changing priorities and work in a fast-paced environment.
About Company
Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.