Triumph Group joins the ranks of global leaders in the lingerie sector, with a multi-facetted product palette that is sold in more than 80 countries, from Norway to Morocco and from Chile to Australia. This is taken care of by around 20,000 wholesale customers, with whom Triumph has traditionally had close relations, in addition to a dense network of more than 2,300 controlled points of sale, which are operated both by partners and by Triumph itself. The company is mindful of the fact that quality products must be accompanied by excellent service in order to satisfy demanding consumers.
Learn more about Triumph on:www.triumph.comwww.facebook.com/Triumph/www.instagram.com/Triumph/www.linkedin.com/company/triumph-international/
We are seeking a dynamic CRM Marketing Specialist to lead the daily execution of our email and SMS campaigns and oversee the MyTriumph Loyalty Program. This role involves creating and scheduling email marketing campaigns, collaborating with various teams, and analyzing performance metrics to drive sales and improve results. You will manage the email marketing calendar and handle all aspects of email program execution, including planning, copywriting, asset trafficking, segmentation, testing, and analysis. Additionally, you will oversee and continuously develop the MyTriumph program.
CRM Marketing Specialist, ANZ
Your responsibilities: Develop and execute CRM strategies, including email, SMS, and loyalty campaigns, to maximize revenue, retention, and customer engagement.Monitor channel performance metrics such as subscriber growth, sessions, CTR, conversion rates, AOV, and engagement frequency, providing actionable insights to optimize future campaigns.Conduct data analysis to inform optimization strategies and execute A/B and multivariate testing to continuously improve campaign performance.Ensure all customer communications are impactful, on-brand, region-specific, and aligned with go-to-market (GTM) content across all channels.Manage the MyTriumph loyalty program by planning and executing loyalty marketing campaigns, promotional activities, program benefits, and customer journey mapping.Build and manage audience segments within the customer data platform, ensuring seamless integration and distribution to appropriate marketing channels.Collaborate closely with the marketing team to develop content and assets that align with channel objectives and uphold the Triumph Brand.Manage the CRM and loyalty marketing calendar, including setting timelines, tracking deliverables, and ensuring deadlines are met.Work closely with global teams and external partners.
Measures of Success:Develop and implement strong CRM initiatives that hit KPI targets (e.g., subscriber growth, unsubscribe rates, open rates, CTRs, and engagement).Deliver marketing campaigns on time with minimal mistakes.Achieve success in the MyTriumph program (e.g., CRR, RPR, purchase frequency, CLV, reward redemption rates).
Your ideal Profile: Minimum 3+ years experience in email marketing, CRM management, and/or lifecycle automations.Local market (ANZ) consumer working experience.Strong attention to detail.Excellent content creation and copywriting skills.Strong data-driven marketing skills, including experience handling data sets and campaign tracking.Bachelor's/Master's degree in marketing, communications, or a related field.High drive and result-oriented.Experience in the fashion/beauty/apparel business, is a bonus.Experience in graphic design (Adobe Suite), is a bonus.Basic coding experience in HTML is a plus.Proficiency in English is essential; additional language skills are a plus.
We offer:
You will never walk aloneAs a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors are respect and value for our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.
Make a Difference, togetherThe future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.
Putting People at the center At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy
We continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.
Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.