Data Analytics Lead

Howatson+Company is an advertising agency that’s committed to expressing creativity in all its forms to positively influence people and culture. Put simply, we care fiercely. For the people who work here. For the brands we work on. And for the community we live in. That’s why we overinvest in training, generosity and pausing to recognise excellence and effort in our people. It’s also why we’re 100% carbon neutral. What's my job? Located in either our Melbourne or Sydney office, you are the Data Analytics Lead in the Data+Technology team. As the Data Analytics Lead, your primary responsibility is to utilise advanced analytics and statistical methods to derive actionable insights from data sets to drive informed decision-making for our client projects and internal products. You will design and utilise statistical principles and methods to gather, organise, and interpret numerical data, and employ statistical techniques to generate reports. You will be responsible for overseeing all aspects of data analytics, including media tagging and analytics integrations, auditing client tech stacks, developing data visualizations and dashboards, managing attribution streams, and supporting special data projects. Additionally, you will be instrumental in mentoring the team and fostering a data-driven culture within our organisation. You will report into the Chief Data and Technology Officer (CDTO). A day in the life: Collaborate closely with the Chief Data & Technology Officer (CDTO), Chief Media Officer (CMO), the engineering and media team to develop and implement a comprehensive data strategy that supports creative tech projects, media analytics, digital analytics, and bespoke client engineering requirements. Act as a key advisor on data strategy, contributing insights and recommendations that align with the company's goals and client needs. Apply your SQL skills to query databases and extract valuable insights from large datasets. Implement and optimize media tagging across client campaigns, ensuring accurate data collection and reporting. Work hands-on with Google Marketing Stack and Meta Marketing Stack to configure tracking, analyze performance, and optimize campaigns. Create and maintain BI dashboards using tools like Looker Studio, PowerBI, or Tableau to visualize data and communicate insights effectively. Develop and refine ETL/ELT processes to ensure data quality and accessibility across platforms. Audit client tech stacks, understanding current state and defining future roadmap on topics such as Cookieless; ID Sync; Data Ramp onboarding; Privacy Law changes, etc. Implement data models that transform raw data into structured, actionable information. Solving complex business problems that help our clients' businesses perform through advanced analytics and data-driven insights. How will we know if you are the one You're a hands-on data expert who thrives in the MarTech and AdTech ecosystem. You don't just understand the theory, you've rolled up your sleeves and configured these tools yourself. Your experience with Google Marketing Stack and Meta Marketing Stack is practical and extensive, allowing you to navigate these platforms with confidence. Media tagging isn't just a concept to you, it's a skill you've mastered. You understand how to implement and troubleshoot tracking across various platforms to ensure data accuracy and completeness. Creating compelling data visualizations is second nature to you, and you're comfortable building dashboards in Looker Studio, PowerBI, or Tableau that tell meaningful stories from complex datasets. You're excited about emerging technologies and methodologies in data analytics, and you're always looking for ways to enhance our data capabilities. Most importantly, you can translate complex technical concepts into clear, actionable insights for stakeholders across the organization. Other things that will make you excel in this role: Detail-oriented, with a passion for precision and excellence in data management and analysis. Be a champion of creating a Data-first business by showcasing the value of data across all our clients and unlocking new opportunities with them. Experience with Python for data analysis and automation. Innovative thinker, eager to explore new technologies and methodologies that enhance data-driven decision-making. Strong communicator, capable of articulating technical concepts to non-technical stakeholders. Exceeding Expectations; always strive to deliver the best quality work that sets an industry standard. Service and Entrepreneur mentality; we exist because of our clients and therefore we need to nurture those relationships by creating value to their businesses and provide best in class service. Who are Howatson + Company? Howatson + Company are a fully integrated creative agency that believe in the power of influence. We believe that the magic comes from the ‘+’. The intersection of diverse people, culture and capabilities, that create solutions that drive business outcomes for our clients and leave the world a better place. How do we do it? We care fiercely about the people we work with, the brands we work on and the world we live in. We have five key values: Be a customerAct without judgement or preconceptions to find the truth Diversity creates breakthroughMagic lives at the intersection of people, culture and capability We can only afford to be distinctiveNo ‘house style’, we express creativity in all its forms Never walk aloneIt’s everyone’s job to think, to craft, to support Values cost somethingTalk is cheap, we act with valour regardless the cost Some of our most recent accolades Cannes Global Independent Agency of the Year - Good 2023, #1 Independent Agency Australia 2024Mumbrella Emerging Agency of the Year, Independent Agency of the Year, Creative Agency of the YearAndy’s Global Independent Agency of the Year 2023Spikes Grand Prix, 4x Gold, 2x Silvers, Independent Agency of the Year 2023Adnews Independent Agency of the Year 2023LBB APAC Creative Agency of the Year 2022D&AD Global Independent Agency of the Year 2022LIA Grand Prix 2022, Independent Agency of The Year AU/NZMumbrella Emerging Agency of the Year 2022B&T Grand Prix Agency of the Year, Advertising Agency of the Year,Independent Agency of the Year, NSW Agency of the Year 2022Campaign AU/NZ Independent AOTY, AU/NZ Marketing AOTY, AU/NZ B2B AOTY 2022 Howatson+Company is proud to be an Equal Employment Opportunity employer. We are committed to fostering a diverse and inclusive work environment. We do not discriminate based upon race, religion, colour, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or other applicable legally protected characteristics. We invite anyone to apply. Please send your details and CV to jobs@howatsonco.com.au If you require any reasonable adjustments to the recruitment process or the role, please let the recruitment consultant know. To be eligible to apply, you must have Australian working rights.