Digital Marketing and Web Development Specialist

About VConsultancy

VConsultancy (VC) is an industry-first – a ‘One-Stop Shop’ company that provides all-around support ranging from recruitment to compliance and marketing.

VC provides affordable and high-quality service to Registered Training Organisations (RTOs) across Australia. It’s a fully-fledged service similar to a ‘turn-key’ concept that allows RTO owners to focus on their own forte rather than be ‘stressed’ over particular aspects of the RTO business with which they are not familiar. The outcome is a single collaborative business model that is much more commercially viable than one that engages in multiple outsourcing or total in-house concepts.

In addition to providing services to RTOs across Australia, we take great pride in managing the operations of a select group of esteemed RTOs who are dedicated to delivering nationally recognised Australian qualifications accredited by the Australian Skills Quality Authority (ASQA).

Committed to upholding the highest standards of the Vocational Education and Training (VET) Quality Framework, our affiliated colleges ensure that the qualifications acquired are not only esteemed within Australia but also hold global recognition. This assures that the qualifications attained through our affiliated colleges are acknowledged by industry organisations and educational institutions both domestically and internationally, solidifying the prestige of the qualifications offered under our banner.

Together, we will strengthen Australia’s renowned vocational education and training industry and propel it to the world stage.

About the Role

VConsultancy is seeking a full-time Digital Marketing and Web Development Specialist to join the team at Velocity Education and ACE Aviation Aerospace Academy in Melbourne, VIC.

Velocity Education and ACE Aviation Aerospace Academy are forward-thinking companies at the intersection of technology, education, and aviation. With a strong focus on innovation and digital excellence, we are now expanding our presence and looking for a dynamic Digital Marketing & Web Development Specialist to join our Melbourne-based team.

This is a high-impact, expert-level role for someone who thrives in a fast-paced environment and brings a proven track record of digital marketing success. If you’re passionate about social media, SEO/SEM, Google Ads, WordPress development, and know your way around AI tools – we want to hear from you.

Key Responsibilities:

1. Social Media Marketing

•  Develop, execute, and manage high-performing campaigns across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok)

• Grow community engagement and brand visibility through strategic content creation and ad campaigns

• Optimise social media funnels, track KPIs, and run A/B tests for performance improvements

 2. Google Ads & Paid Campaigns

•  Plan, implement, and manage Google Ads campaigns (Search, Display, Video, Performance Max)

• Perform keyword research, competitor analysis, and audience targeting

• Monitor ad spend, conversions, and ROI, adjusting strategies for continuous improvement 

3. Web Development & WordPress Management

•  Design, develop, and maintain WordPress websites ensuring responsiveness, speed, and SEO optimisation

• Implement new features, plugins, themes, landing pages, and troubleshoot issues

• Maintain security, backups, and site performance on an ongoing basis 

4. AI & Automation Integration (Bonus)

•  Use AI tools (ChatGPT, Midjourney, Jasper, etc.) to enhance content creation and campaign efficiency

• Bonus: Experience building or customising AI-driven marketing automation or customer engagement solutions

Requirements and Skills:

• Proven experience (3+ years) in digital marketing with a strong focus on social media and Google Ads

• Advanced proficiency in WordPress website development (HTML, CSS, plugins, themes, page builders)

• Strong understanding of digital campaign performance metrics, funnels, and conversion optimisation

• Ability to work autonomously and take ownership of digital strategy and execution

• Familiarity with AI marketing tools and trends

• Excellent written and visual communication skills

• Strong problem-solving skills, creativity, and adaptability

Desirable (not mandatory but preferred):

• Experience with AI implementation in marketing workflows

• Graphic design or basic video editing experience

• Familiarity with CRMs (HubSpot, Zoho, etc.) and marketing automation tools

• A dynamic and innovative work culture

• Flexible work arrangements

• Opportunity to work on exciting tech-driven campaigns

• Professional development and growth opportunities

• Be part of a visionary team focused on real-world tech solutions

Please note - only shortlisted applicants will be contacted

(jz)