E-commerce Marketing Specialist - Remote

Are you a creative, analytical, and self-motivated digital marketing expert with a passion for e-commerce? We are seeking a highly skilled E-commerce Marketing Specialist to join our team . This role offers a unique opportunity to drive the growth of our subscription-based offering, MetroMap, shaping digital sales strategies and optimising the online customer journey. This is an exciting opportunity for someone who thrives in a fast-paced, results-driven environment and wants to make an impact on our digital sales outcomes.

Key Responsibilities:

• Develop and execute an e-commerce growth strategy for MetroMap, focusing on increasing online sales and subscriptions.

• Optimise pricing, subscription structuring, and positioning of MetroMap’s offerings in the online marketplace.

• Enhance and manage the MetroMap online store, including product listings, UI/UX improvements, and checkout experience.

• Leverage SEO, paid advertising (Google, LinkedIn, Meta), social media, and email marketing to drive traffic and conversions.

• Utilise data analytics and A/B testing to improve customer journeys and e-commerce conversion rates.

• Collaborate with cross-functional teams to plan & implement landing pages, content strategy, and lead generation campaigns.

• Manage e-commerce integrations with CRM (Salesforce), marketing automation (Salesforce/Pardot), and analytics tools.

• Provide insights on customer behaviour, industry trends, and competitor benchmarks to refine strategies.

Key Skills & Qualifications:

• Proven experience in e-commerce growth, digital sales, or online marketplace management.

• Strong knowledge of SEO, Google Ads, Meta Ads, LinkedIn Ads, and email marketing automation.

• Proficiency in Google Analytics, conversion tracking, and A/B testing.

• Experience with e-commerce platforms, CRM tools (Salesforce), and subscription-based sales models.

• Strong understanding of UI/UX best practices and experience using design tools such as Figma, Adobe XD, or similar to collaborate on website and landing page improvements.

• Familiarity with heatmaps, session recording, and behavioural analytics tools such as Hotjar and Microsoft Clarity to assess user interactions and enhance conversion strategies.

• Experience in marketing “Data as a Service (DaaS)” or “Software as a Service (SaaS)” solutions is highly desirable.

About You:

• Creative problem solver who thinks outside the box to drive e-commerce growth and deliver measurable outcomes.

• Thrive in a fast-paced, dynamic environment, adapting quickly to new challenges and opportunities.

• Data-driven and customer-focused mindset, using insights to optimise the online experience and increase conversions.

• Collaborative team player, working across departments to execute innovative strategies that generate real impact.

If you’re passionate about e-commerce innovation, data-driven decision-making, and delivering measurable results, we’d love to hear from you!