Executive General Manager – Industry

Ready to shape the future of Australia’s visitor economy? Lead game-changing tourism initiatives and industry engagement at a national and global scale? Tourism Australia is seeking a visionary Executive General Manager – Industry to spearhead strategic engagement with the tourism sector and deliver world-class development programs that enhance the competitiveness and sustainability of Australian tourism. This newly created role is a rare opportunity to lead one of the most dynamic industry portfolios in the country. Reporting to the Managing Director, you’ll champion high-impact programs like the Australian Tourism Exchange (ATE), the Signature Experiences of Australia, and the Aussie Specialist Program, while fostering partnerships that support long-term industry growth. Key ResponsibilitiesLead Australia’s flagship industry trade events – including the planning and delivery of ATE and international showcases.Champion experience development – overseeing the curation of premium tourism offerings across wildlife, Indigenous culture, food and wine, and more.Build industry capability – through global programs like the Aussie Specialist Program and targeted engagement across Youth, Luxury, and Cruise sectors.Foster strong partnerships – with federal and state governments, industry bodies, and tourism businesses to align policy and industry development.Drive strategic growth – ensuring Australia’s tourism offering remains world-class and globally competitive. About You10–15+ years in tourism, destination marketing, or industry leadership roles.Proven success leading strategic programs and stakeholder engagement in complex environments.Deep understanding of Australian and global tourism dynamics, with the ability to influence across government and industry.Commercial acumen, outstanding communication skills, and a passion for sustainable tourism.Experience managing teams, budgets, and cross-functional collaboration at scale. Why Join Us?Be part of a senior leadership team working at the heart of Australia’s tourism strategy. This is a high-impact role with visibility across the industry and government, offering a unique platform to shape the sector’s future. Our ValuesOur values guide everything we do:We’re obsessed with telling the Australian story – proudly sharing our land, people, and culture.We think big and without borders – innovating fearlessly and embracing bold ideas.We make each other better – valuing diverse perspectives and lifting each other up.We only do work that makes a difference – focused on impact and outcomes.We do the right thing – acting with respect and responsibility for communities and the planet. Tourism Australia is an Equal Opportunity Employer dedicated to providing an inclusive workplace where everyone feels a sense of belonging and connection including those with disabilities. We embrace individuals with diverse backgrounds, perspectives and experiences. This recruitment is being managed on Tourism Australia's behalf by a leading Sydney-based executive search firm, Hourigan International. All applications are to be via email directly to Stuart Tucker, Managing Partner, stuart@hourigan-international.com. Any applications received by Tourism Australia will be forwarded to Hourigan International for review. Apply now with your CV and cover letter to be part of Australia’s tourism leadership.