Australian Broadcasting Corporation

Head ABC Made

North Sydney, 2060, Sydney, New South Wales

Full time

Posted 15/04/2025
Closed 29/04/2025

Job no: 504697
Work type: Ongoing Full Time
Location: Sydney
Categories: Leadership, Marketing/Communications

  • Location Ultimo 
  • Executive level - salary commensurate with experience 
  • Full-time, permanent role

The Role

As Head ABC Made you will be responsible for leading the development of creative strategies and the identification of the best options for development of key creative assets to deliver on brand and campaign briefs.

The Job

  • Collaborate with media, strategy and planning, to lead the delivery of cohesive integrated solutions for the marketing teams.
  • Manage relationships with key agency partners to ensure cost efficient delivery of outcomes and pipeline of key art and creative work.
  • Lead and manage a creative services team.
  • Build and maintain strategic relationships with key managers and with external stakeholders to deliver on channel and program creative strategies.
  • Contribute to the annual planning, budget planning, governance and reporting for the Division.
  • As a key member of the Audiences Executive make a major contribution to ABC’s strategic plans, prioritisation and offering into the future.

Position Description: 50069824 HEAD ABC MADE.pdf

About You

A seasoned professional, you'll have extensive experience in developing brand and program campaigns across multi-channels and platforms, translating into high level of awareness and engagement amongst audiences.  You are passionate about content, and driving creative excellence through a proven track record of leading and managing high-performing creative teams.

You have significant experience in the leadership and development of teams, with highly developed relationship management and communication skills, and experience in negotiating, influencing and liaising with a diverse group of internal and external stakeholders to achieve strategic outcomes.

You will be able to demonstrate experience managing agency partnerships and working with external partners to deliver on ABC priorities.

You're a team player who is able to inspire and promote innovation and collaboration with the wider marketing, media and content teams.

What we can offer you:

  • 15.4% ABC Nominated Super.
  • Paid parental, carer's and supporting partner leave.
  • Salary packaging.
  • ABC Mentoring

About ABC Audiences

ABC Audiences is made up of a passionate group of marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. They're responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.

More info: 

In line with our focus on diversity and inclusion, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTQA+ individuals. The ABC also aims to achieve a gender-balanced workforce. 

To request recruitment and selection information in alternate formats, request adjustments, or if you have accessibility requirements please contact *************@abc.net.au

We are unable to accept email applications, please ensure that you submit your application via the online portal.

For more information on working at the ABC visit abc.net.au/careers

We respectfully request that Recruitment Agencies do not submit applications for this position.

Applications Close: 11:55pm, Monday 28 April


Advertised: 14 Apr 2025 12:00 PM AUS Eastern Standard Time
Applications close: 28 Apr 2025 11:55 PM AUS Eastern Standard Time

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