Head of eCommerce - Accent Brands

Accent Brands is a leading fashion and lifestyle brand management company, committed to creating innovative and exceptional retail experiences for our customers. We are home to some of the most iconic and beloved brands in the market today. We are looking for a visionary and results-oriented Head of E-Commerce to lead the growth and optimization of our online retail business. The Head of E-Commerce will be responsible for overseeing and driving the strategic direction, growth, and operational execution of Accent Brands’ e-commerce division. Working on some of the world’s leading brands including Hoka, Vans, Saucony, Dickies & Lacoste this role will focus on maximizing revenue, enhancing the customer experience, and ensuring that the brand’s online presence aligns with our broader business goals. The ideal candidate will have a strong background in e-commerce strategy, digital marketing, and team leadership within the fashion and lifestyle sectors. Key Responsibilities: Strategy: • Develop and implement a comprehensive e-commerce strategy that drives growth, maximizes profitability, and enhances the customer experience across all digital touchpoints. • Align e-commerce initiatives with Accent Brands and Group’s overall business objectives and brand vision. • Stay ahead of market trends and competition, recommending new digital opportunities to capitalize on and enhance online trade. Team Leadership & Development: • Lead and manage the e-commerce team, including e-commerce leads & specialists. • Foster a collaborative, high-performance culture, setting clear goals, conducting regular performance reviews, and providing continuous training and development. • Ensure effective communication and collaboration between e-commerce, marketing, merchandise & group digital services. Website Optimization & User Experience: • Partner on website design and user experience improvements to ensure the e-commerce platform is intuitive, visually compelling, and aligned with current digital trends. • Continuously monitor website performance and customer feedback to identify areas for improvement and enhance conversion rates. • Collaborate with the IT and development teams to ensure the website is fully optimized for speed, mobile responsiveness, and SEO. Digital Marketing & Customer Acquisition: • Lead the development and execution of integrated digital marketing strategies in partnership with Digital shared services, including SEO, SEM, email marketing, paid social, and affiliate marketing, to drive online traffic and customer acquisition. • Analyze customer data and insights to tailor digital marketing efforts for optimal targeting, segmentation, and personalization. • Monitor and report on campaign performance, optimizing spend and strategy to maximize return on investment (ROI). Sales & Revenue Growth: • Oversee all aspects of online sales performance, ensuring targets and KPIs are met, including revenue, conversion rates, and average order value. • Develop and execute initiatives to increase sales volume, improve the customer lifetime value, and retain repeat customers. • Identify and implement strategies to increase product visibility, optimize product pages, and enhance the customer journey. Analytics & Reporting: • Use data analytics to track, measure, and report on the performance of e-commerce activities and campaigns, providing actionable insights to leadership and other departments. • Provide regular reporting on revenue, traffic, conversion rates, and other relevant KPIs to senior management. • Continuously optimize online performance by utilizing A/B testing and data-driven decision-making processes. Logistics & Operations: • Ensure seamless integration between e-commerce operations and merchandise teams, managing inventory, order fulfillment, and customer service. • Collaborate with supply chain & retail stores to ensure timely delivery of products and a positive customer experience. • Partner with merchandise to drive product pricing, promotions, and discounts to ensure they are competitive and aligned with business objective Experience: • Minimum 5+ years of experience in e-commerce, digital marketing, or online retail, with at least 3 years in a leadership or strategic role. • Proven experience managing an e-commerce team and driving growth in an online retail environment, preferably in the fashion, lifestyle, or consumer goods industries. • Strong knowledge of e-commerce platforms, digital marketing tools, and website analytics. Skills: • Exceptional leadership, communication, and interpersonal skills with the ability to motivate and develop teams. • Strong strategic and analytical thinking skills, with the ability to make data-driven decisions. • Expertise in digital marketing channels, including SEO, SEM, email marketing, and social media. • In-depth understanding of e-commerce technologies, web analytics, and conversion optimization tools Why Join Accent Group? A supportive, fun, collaborative and friendly team cultureThe opportunity to work with a growing company and the best global brandsOngoing career development and training to grow your careerGenerous employee discount of up to 40% off all our brands