Implementation & Activation Executive

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Implementation & Activation Executive at OpenDoor, WPP’s bespoke global operating model for Amazon.

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.

We are searching for a talented and enthusiastic individual to join our OpenDoor team as an Implementation & Activation Executive. This is a Full-time position based in Sydney. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI

The role of the Implementation & Activation team is to deliver the highest excellence in Implementation Planning and Buying, ensuring client campaigns are planned and executed in an effective, efficient, and future facing way. The scope of Implementation & Activation incorporates Video (TV, BVOD, SVOD, Short-Form IO Online Video and Cinema), Out of Home (Direct and Programmatic), Audio (Radio, Podcasting and Music Streaming) and Display (Newspapers, Magazines, and Digital IO Display).

The role of Executive within the Implementation & Activation team is to book approved client media plans, with the highest level of operational excellence. You are responsible for all aspects of campaign implementation, optimisation, monitoring, and reporting, ensuring client campaigns are executed in an effective, efficient, and future facing way.

KEY STAKEHOLDERS:

Reporting of the role: Implementation & Activation Associate Manager

Internal departments: Collaborate closely with your client team, including client leads, comms planners, strategy leads, the Implementation & Activation team and other agency and group departments to manage expectations and collectively deliver the strongest outcomes for clients.

Media owners: Establish strong relationships with our media partners at a Sales Executive and Assistant level.

Clients: Establish a deep understanding of the Amazon business.

People

• Openly communicate and collaborate with all internal key stakeholders on delivery and reporting regularly.
• Provide clear guidance and instruction when teaching & helping others.
• Contribute to great teamwork with a supportive and positive can-do attitude.

• Establish an understanding of client challenges, objectives & initiatives.
• Help build on the agency's reputation for outstanding client service.
• Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.

• Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.
• Engage with internal product teams including GroupM proprietary product and service teams to ensure you have an understanding about their offerings and relevance to our clients.
• Brings innovation and creativity to the table, leveraging insights from across the market.
• Activate approved media plans, ensuring campaign deliverables are met consistently, across all touchpoints.
• Book, load, confirm, traffic, optimise, track and post analyse client media campaigns.
• Support the construction of insightful and progressive post analysis reports.
• Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings.
• Seek to find, communicate, and implement improvements in all aspects of the role.

• Collaborate closely with your manager to identify, collate, and highlight examples of great work from within the team, both internally and externally.
• Be a positive face of the agency at industry events, either related to clients’ category or our media partners.

• Passion for Media Activation / Buying.
• Well developed, up to date, media landscape knowledge (confidently able to articulate current audience insights).
• Attention to detail.
• Media buying experience.
• Problem solving mentality.
• Clear communicator.
• Results Driven. Passionate about delivering business results for clients, with the ability to identify and clearly articulate what’s working and why.

• Established collaborative relationships with all key stakeholders.
• A strong understanding of and can clearly articulate the agency and group proposition, core Implementation & Activation processes and our way of working.
• Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns.

• Demonstrated your ability to deliver on all aspects of the role in an efficient, effective, and proactive way.
• Owning the Implementation & Activation processes for specific allocated clients/campaigns from end to end, ensuring that your manager and wider team are regularly updated on the performance of each campaign demonstrating excellent attention to detail.
• Strengthened your key stakeholder relationships to deliver great team work consistently.

• Taking on greater ownership for campaigns and clients – responsibility and volume.
• Building strong relationships with publishers, representing the agency appropriately and ensuring that campaigns are delivered to the highest quality.

• Unparalleled Access: Gain direct experience working with one of the world's most innovative and influential companies.
• Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.
• Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.
• Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

Interested candidates are encouraged to submit their resume and cover letter to [email protected] by [application deadline].

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.