Marketing Development Manager

In this exciting career opportunity, you will be responsible for the development and implementation of programs to support achieving retention and relationship development outcomes for current and prospective members. You will implement programs and leverage insights from your data analytics, member research, and stakeholder feedback.  Working collaboratively with internal and external stakeholders you will develop, implement, and monitor member-driven programs to drive IMB’s member growth and an enhanced experience. 

About the role 

• Support the development of a strategic member plan to maximise member development, experience and retention activities
• Implement member lifecycle programs which engage our members with offers based on the members life stage
• Review current member acquisition, development, experience and retention performance and identify opportunities for enhancements
• Manage and implement the member development program of work including briefing, writing, development, launching, testing, monitoring and refining programs/activities via IMB owned channels
• Leverage and foster a “test & learn” methodology, tracking and refining programs-based on data led analytics and insights
• Manage and develop research programs to understand our members’ journey and experiences with IMB
• Develop relevant internal campaign communications and training to ensure smooth deployment of programs to drive campaign effectiveness

About You

• Bachelor's degree in Marketing or Communications
• 7+ years of marketing communication experience, with financial services experience preferable
• Proven ability to develop and implement strategic growth plans while remaining agile to respond to a dynamic environment
• Experience in designing and operationalising strategies and customer / member experience frameworks
• Demonstrated experience in managing and developing retail retention programs
• Experience in developing and managing research programs
• Well-developed analytical skills and ability to draw meaningful insights
• Excellent oral presentation skills and written communication skills
• Strong interpersonal skills and commitment to working in a team
• Skills and knowledge of key customer communication tools / systems such as Customer Relationship Management (CRM) and Marketing Automation are highly regarded
• Knowledge of the financial compliance and regulatory framework in retail marketing would be highly regarded
• Effective stakeholder engagement at all levels 

The benefits 

• Join a genuinely inclusive culture where colleagues become friends and everyone feels valued. 
• Enjoy flexibility with our hybrid working model, allowing you to balance work and life seamlessly. 
• Benefit from a true investment in both your personal and professional growth, with challenging work, training and career development opportunities. 
• Take advantage of designated wellbeing days to recharge and maintain a healthy work-life balance, as well as benefits like additional purchased leave to further enhance your work-life flexibility. 
• Be part of a friendly and professional team environment that encourages collaboration and mutual support. 

Our Head Office located in Wollongong is a fresh, newly constructed state of the art building with great amenities and close to shops, cafes and the beach. You’ll need to attend the office to get to know your team and build relationships, but frequency will be dependent on where you live and how you build the operational rhythm with your team. 

About IMB 

IMB Bank is a leading member-owned bank offering a full range of products and services in both retail and business banking. IMB’s purpose is to provide simple, competitive and authentic banking that helps our members and communities be better off and have been doing so for over 144 years. An award winning and growing organisation, we’ve donated more than $12 million through our Community Foundation to over 900 projects in the communities in which we live. 

Apply now by visiting imbcareers.com.au and following the prompts. Applications close 18th May. For further information, please contact Paul Robinson via *************@imb.com.au (email applications will not be accepted). 

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