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Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.
The role
We currently have a full-time, permanant opportunity available for an experienced and passionate marketing specialist to join the Crown Sydney team. This role plays a key part in the execution of the marketing plan for the Gaming team and works closely with the Head of Marketing - Gaming in the ideation and development of the tactical marketing plan, the detailed design of promotions and offers, as well as the setup and execution -ensuring customers have enjoy elevated experiences when engaging and playing.
Some of your day-to-day will include:
- Contributing to development of the tactical marketing plan of promotions, offers, and campaigns for Gaming, through collaborative, creative and innovative planning and ideation processes
- Planning Gaming marketing activity in a calendar format
- Communicating marketing plans to stakeholders and providing executional guidance
- Developing interactive, fun, and exciting promotions and prize drawings, including detailing prize draw mechanics and prop/stage requirements
- Refining promotion/offer concepts to determine qualification criteria, promotion/offer/drawing mechanics, conditions, and exclusions
- Working with Procurement and Sponsorship where necessary to source prizes or offers
- Producing content for gaming promotions and offers (i.e., copy/ creative) and provide to Marketing Communications team for inclusion in campaign materials
- Monitoring and maintaining expenditure in-line with propositions and campaign budgets
- Briefing internal stakeholders front-of-house management and staff of upcoming promotions and offers, via verbal and written communications
You’ll have:
- Demonstrated experience in a similar role (experience in gaming will be highly regarded)
- Ability to work in a fast-paced and highly-regulated environment
- Project management skills and ability to manage stakeholders and timelines autonomously, including deadlines and budgets
- Experience working with agencies and in-house design teams
- Strong knowledge and skill using Microsoft suite programs
- Experience with IGT and PeopleSoft, or other similar systems will be advantageous
- Proactive with ability to be flexible across a 5-day working week, however due to the nature of our business, this role may require commitment outside of office-hours from time-to-time
- Has or is able to obtain all required Casino Employee Licenses
- A relevant Marketing Degree or formal qualification is advantageous
What we offer you:
- Full time, permanant opportunity, based on-site at Crown Sydney
- Complimentary meals at our on-site staff restaurant
- Generous discounts across Crown hotels and restaurants Australia wide
- Access to discounts with our various corporate partners across travel, insurance, heath & wellbeing, fashion, banking & finance, technology, and parking
- Chance to work in a high-performing team in Sydney’s most luxurious integrated resort