Marketing Specialist

Key Duties:

• Creating communication plans to support campaigns and engage target markets
• Contributing to planning, creating, assessing, and delivering key marketing activities
• Reporting on marketing activities to measure campaign success and ROI
• Conducting research to analyze market trends, customer behavior, and the competitive landscape
• Collaborating with Management, Business Development, and Operations teams to plan, coordinate, and implement traditional and digital marketing initiatives
• Developing social media strategies to generate brand awareness and lead generation
• Managing multiple tasks to meet strict deadlines
• Planning, developing, and organizing advertising policies and campaigns to support sales objectives
• Advising executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and promote product attributes
• Coordinating the production of advertising campaigns, including artwork, copywriting, media scripting, and television/film production, within time and budget constraints
• Analyzing data regarding consumer patterns and preferences
• Interpreting and predicting current and future consumer trends
• Researching potential demand and market characteristics for new goods and services, and collecting and analyzing data and statistical information
• Supporting business growth and development through the preparation and execution of marketing objectives, policies, and programs
• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• Advising on all elements of marketing, including product mix, pricing, advertising and sales promotion, selling, and distribution channels

Job Qualifications and Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• Proven experience in marketing, with a strong portfolio of successful campaigns
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• Proficiency in digital marketing tools and social media platforms
• Ability to conduct market research and analyze data
• Creative thinking and problem-solving abilities
• Strong organizational and multitasking skills
• Ability to work collaboratively with cross-functional teams
• Proficiency in using marketing software and computer applications (e.g., CRM systems, Microsoft Office Suite)
• Knowledge of current marketing trends and best practices
• Ability to manage multiple projects and meet deadlines
• Experience with content creation and copywriting is a plus