Marketing Specialist

 Job Title: Marketing Specialist
 Company: INTERNATIONAL INSTITUTE OF TRAINING PTY
 Salary Range: $70,000 - $95,000
 Experience Required: Minimum 3 years
 Relevant Qualifications Required

About Us:

At International Institute of Training Pty Ltd, we are dedicated to delivering high-quality, career-focused education and training programs to students across Australia and beyond. As an established provider in the education and training sector, we are committed to innovation, student success, and continuous growth. We are currently seeking an experienced and creative Marketing Specialist to help elevate our brand presence, attract new students, and drive engagement across digital and traditional platforms.

Key Responsibilities:

Marketing Strategy & Campaign Development

• Design, develop, and execute comprehensive marketing campaigns tailored to promote our courses and training services, aligning with strategic enrollment goals.
  
   

Strategic Consultation

• Provide expert marketing advice to leadership, focusing on student engagement strategies, brand positioning, lead generation, and digital presence enhancement.
  
   

Campaign Coordination

• Manage the end-to-end execution of marketing initiatives including content creation, copywriting, graphic design briefing, and media placement—ensuring alignment with timelines and budgets.
  
   

Audience Insights & Data Analysis

• Analyze enrollment trends, student demographics, and competitor activity to inform data-driven marketing strategies.
  
   

Trend Forecasting & Opportunity Identification

• Monitor industry trends in education and training to identify emerging opportunities for course promotion and brand differentiation.
  
   

Market Research & Course Promotion

• Conduct targeted market research to assess demand for new or existing training programs and contribute to the development and refinement of course offerings.
  
   

Brand Development & Growth Support

• Support business development goals by crafting marketing initiatives that increase visibility, foster student engagement, and grow market share in the vocational education space.
  
   

Multi-Channel Marketing Strategy

• Develop and manage campaigns across multiple platforms, including digital, print, social media, and events, with a focus on maximizing reach and return on investment.
  
   

Qualifications and Experience:

• Minimum of 3 years’ experience in marketing or advertising, preferably within the education or training sector.
  
   
• A relevant tertiary qualification in marketing, business, communications, or a related field.
  
   
• Proven ability to develop and implement marketing strategies that deliver measurable results.
  
   
• Strong skills in market analysis, digital marketing, and content development.
  
   
• Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
  
   

Why Join Us?

At International Institute of Training Pty Ltd, you'll be part of a forward-thinking organization that values innovation, integrity, and impact. This is a unique opportunity to make a real difference in the education space while advancing your marketing career in a supportive and dynamic environment.