Marketing Specialist

LIBRA JEWELLERY PTY LTD is hiring a Full time Marketing Specialist role in Homebush West, NSW. Apply now to be part of our team.

• Flexible hours available
• 2-3 years of relevant work experience required for this role
• Expected salary: $80,000 - $90,000 per year

About the Company: Libra Jewellery Pty Ltd, located at 14C Henley Road, Homebush West, NSW 2140, is a family-owned business specializing in high-quality custom and ready-made jewellery. With a focus on serving the Indian and Sri Lankan communities in Sydney, as well as the general public, we offer a wide range of gold, diamond, and gemstone jewellery. In addition to retail, we provide services such as engraving, repairs, and jewellery restoration. Libra Jewellery is committed to providing exceptional service and a valuable experience for both our customers and team.

Position Overview: We are seeking a dynamic and results-oriented Marketing Specialist to be responsible for developing and executing innovative marketing strategies to drive customer acquisition and brand loyalty across our services across the following tasks:

• Identifying and defining market opportunities, and developing & coordinating measurable marketing campaigns across target customer markets to best support sales efforts and optimize profits;

• Advising management on all elements of marketing including advertising strategies and marketing campaigns to reach target markets;

• Building Libra Jewellery's brand recognition, awareness and the company’s reputation across target markets;

• Planning and executing digital marketing campaigns including email, social media, and website content to reach target customer markets;

• Creating engaging and relevant content to establish thought leadership and drive customer engagement;

• Actively promoting the key benefits of Libra Jewellery's service suite through marketing initiatives to drive call-to-action and support sales efforts;

• Identifying the appropriate media channels to reach target markets and coordinating production of advertising campaigns including artwork, copywriting, media scripting and media placement within time and budgetary constraints;

• Developing and enforcing Libra Jewellery's brand marketing guidelines to create a cohesive feel across each marketing campaign;

• Researching and analysing data including target customer hiring patterns & preferences, pricing, as well as demographic data to interpret and predict future trends;

• Exploring and researching additional opportunities for new service offerings across target markets that are in Libra Jewellery's scope;

• Collaborating with sales to ensure marketing efforts support sales and overall business goals;

• Supporting business growth through the preparation and execution of marketing plans, objectives, policies and programs.

Requirements: The ideal candidate will hold a relevant degree qualification in a related field with 2 years of experience in a similar role or at least five years of relevant experience may substitute for the formal qualification. To apply, suitably qualified applicants are invited to send through a CV outlining qualifications and experience.

Note: Only short-listed applicants will be contacted.