Performance Director

About ImpressiveSince 2016, Impressive has been accelerating growth for businesses with first-class digital marketing strategies. We’re challenging the way digital marketing agencies do business. Proudly independent, we’re invested in building true partnerships with our clients. Watch as our specialists stretch the definition of performance marketing, merging innovation with experience to deliver up-front results and long-term growth. About The RoleReporting to the Group Performance Director, the Performance Director is responsible for the strategic channel direction of heavyweight clients, overseeing the performance marketing team with a view to develop strategic plans, and ensure the successful execution of campaigns. This role focuses on high-level strategic planning and performance management for multiple team members. The Performance Director should demonstrate some commercial business acumen and provide strategic direction for heavyweight client campaigns and manage the performance marketing team, focusing on high-level planning and performance management, with some commercial insight. The ideal candidate will have;4-5+ years experience in Google and Meta performance suites.A Strong strategic skillset and successfully overseen many omni-channel campaigns across multiple Tier 1 clients. Strong management and mentoring experience required along with the ability to train junior staff on platform best practices and execution. Key ResponsibilitiesDepartment Leadership: Lead the performance marketing department, including managing managers and setting strategic objectives.Strategy Formulation: Develop and implement overarching performance marketing strategies that align with company goals and client needs.Client Engagement: Maintain high-level client relationships across performance and ensure the delivery of exceptional service and results.Performance Monitoring: Track department performance and make strategic adjustments to improve outcomes. About YouExpert-level applied knowledge of 2+ performance marketing channels and tools, with strategic competencies across all required platformsStrong ability to build channel strategies and provide strategic recommendations for mid-heavy weight clientsAutonomously and effectively troubleshoot campaigns, tracking, pixels and data feeds for the teamHighly skilled in time management for self and others - strong ability to meet deadlines, prioritise tasks and support others workload effectivelyActively provides opportunities for learning for the team, contributes to process development and improvement of ways of workingExemplary written and verbal communication, Highly skilled at supporting positive client relationships and leading meetings as requiredActs as an escalation point for their direct reports/junior specialists and understands the client portfolio, challenges and areas for growthActively supports in performance management of the team - training, onboarding/upskilling and mentorship capabilities are expected.