PPC Account Manager - Google Ads

Swoosh Finance is a market leader in the provision of innovative finance products.

Since 2014, Swoosh Finance has been dedicated to delivering fast and convenient loan services to Australians from all walks of life, emphasising transparency, reliability, and customer-centricity in its approach.

About the role:

Our Marketing Team has an exciting opportunity for an experienced PPC Accounts Manager with a passion for data driven marketing across paid channels. You will manage high-performing digital ad campaigns across Google, and assist with Meta Ads and other marketing channels. Finance industry lead generation experience preferred. We have a hybrid work arrangement (4 days home, 1 day office).

• Plan, create, manage, and optimise Google Ads and assist with Meta Ads campaigns across multiple businesses in Australia and New Zealand, with a core focus on lead generation.

• Monitor and analyse campaign performance metrics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and native ad platform tools.

• Manage conversion tracking and attribution models to ensure accurate performance insights.

• Provide actionable insights and strategic recommendations to improve campaign efficiency, ROI, and customer acquisition.

• Collaborate closely with team members to develop compelling ad creatives and conversion-optimised landing pages.

• Stay up to date with the latest trends, platform updates, and industry best practices.
  

• Proven hands-on experience running PPC campaigns on Google Ads, Meta Ads (Facebook/Instagram) desirable.

• Strong understanding of lead generation funnels and conversion rate optimisation, with the ability to tailor campaigns accordingly.

• A solid track record of delivering positive ROI and scaling campaigns across multiple industries.

• Proficiency with Google Analytics 4, conversion tracking setup, and performance reporting.

• Analytical mindset with strong attention to detail and data-driven decision-making.

• Excellent communication skills and ability to explain performance metrics and strategies to both technical and non-technical stakeholders.

• An interest in working as part of a team, openness to learning and a can-do, positive attitude.
  

Swoosh Finance will, in turn, provide a competitive salary coupled with a high-energy, enjoyable work environment conducive to success.

Applicants must provide a detailed resume complete with a cover letter outlining suitability for the role and a brief outline of how they meet the above key criteria.