Senior Marketing Data Analyst

The Good Crowd has partnered with a full-service creative and media agency that’s reshaping how brands connect with customers, and they’re on the hunt for a curious, strategic, and technically savvy Senior Marketing Data Analyst to join the team in Sydney.

This is more than just a dashboard-building gig. You’ll be the architect behind the insights - designing systems, building integrations, and telling powerful stories with data that drives decision-making across campaigns, platforms, and business units.

Are you someone who thrives on turning complex data into clear insights? Do you enjoy blending technical skill with marketing smarts to uncover the ‘why’ behind the numbers? Then you might be exactly who we’re looking for.

What’s in it for you?

• Join a high-performing team at the forefront of media, marketing and data innovation
• Work across household-name clients and integrated creative, media, and data teams
• Make a strategic impact — not just execute, but influence the roadmap
• A Sydney-based hybrid role in a collaborative, future-focused environment
• Exposure to cutting-edge tech including automation and advanced CRM
• Shape how media and marketing data is used across omnichannel campaigns

• 5+ years of experience in marketing data analytics or marketing science
• ​​​​​​​Proven ability to build dashboards, reports, and data flows using tools like PowerBI, Looker Studio, and Adobe Analytics
• Confidence with SQL and Python for deeper analysis and automation
• Experience with API integrations, ETL processes, and tools like Supermetrics, Funnel, and Bigdatr
• Familiarity with CRM platforms, especially Salesforce Marketing Cloud
• A strong grasp of digital marketing metrics — CTR, CPA, ROI, conversion rates
• Excellent storytelling and visualisation skills — you can bring data to life
• A collaborative mindset and an ability to influence at a strategic level
• Bonus points for experience in an agency setting or the automotive industry

​​​​​​​What will you be doing?

• Design and deliver data solutions that align with broader marketing goals

• Lead the development of scalable analytics architecture across platforms

• Translate complex data into simple, actionable insights for internal teams and clients

• Connect the dots between strategy, media, and digital to enhance the customer journey

• Build automation pipelines and streamline how data is gathered and used

• Guide the team on how data can inform and improve creative and media decisions

• Act as a thought leader in marketing science across the agency

If you’re ready to make your mark at the intersection of data, marketing, and strategy — APPLY NOW, or contact Ben at ba@thegoodcrowd.com.au

The Good Crowd is committed to creating inclusive and diverse workplaces. We encourage applications from people of all backgrounds, experiences and perspectives. If this role excites you, we’d love to hear from you — even if you don’t meet every requirement.