Social Media Coordinator (12 Month Fixed Term)

ABOUT US Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with major global brands including Unilever, Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivalled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. ABOUT THE ROLE Working directly with our client, a market-leading global CPG business, this role combines cultural intelligence with community management across all social communities within your assigned category. You'll be responsible for identifying emerging trends and consumer behaviours while being the "live" voice and ears of the brands. This dual focus allows you to both shape meaningful conversations and gather valuable insights that inform brand strategy. The role will be accountable for driving engagement with audiences as well as managing the owned channels and social presence for relevant brands, acting as the primary point of contact for the online community. WHAT YOU’LL DO Cultural Intelligence & TrendsMonitor and analyze cultural trends, social conversations, and emerging behaviors within your categoryProvide regular insights on category-specific trends, competitor activities, and consumer sentimentTranslate social listening insights into actionable recommendations for brand strategyIdentify opportunities for brands to participate in relevant cultural moments Community Management & EngagementDevelop and execute community engagement strategies that align with overall marketing objectives for each brand in your categoryManage brands' owned channels, including daily monitoring, content posting, and community moderationBe the 'voice' of the brands online, embodying each brand's unique Tone of VoiceBuild strong engagement with communities across social media platformsRespond to comments and messages promptly and effectively Strategic Analysis & ReportingConduct qualitative analysis of social media conversations across your categoryTrack and analyze community metrics and sentimentIdentify trends and opportunities to improve brand messaging and contentCreate regular reports on community health and engagement metrics Content & CollaborationChampion user-generated content (UGC), identifying authentic content that resonates with each brandWork closely with the Content & Social Lead within your category team to share community insightsInform content and campaign strategies based on cultural and community insightsCollaborate with Customer Engagement teams on regulatory engagement Brand Protection & Customer CareManage brand reputation within online communitiesAddress customer inquiries and concerns with empathy and professionalismEscalate issues as needed following established protocols ABOUT YOU What you've done: Community Management Experience:Proven experience directly managing online communities, ideally for brands. This could include: Growing and engaging social media audiences, Creating and executing community engagement strategies, Moderating online discussions and managing conflicts, Tracking and analysing community metrics. Social Listening tools proficiency:Demonstrated ability to create and manage social listening dashboards using tools that are intuitive and efficient, ensuring quick and agile responses to emerging trends. Experience using Sprinklr or Meltwater is a plus. Content Creation Experience – Copywriting focus:Demonstrable ability to create engaging written content for social media, or other online platforms. Customer Service Experience:Experience interacting with customers, addressing inquiries, and resolving issues in a professional and empathetic manner. Additional desirable experience CPG industry:Working directly with CPG brands, retailers, or agencies is a significant advantage. Knowledge of CPG Industry Trends: Demonstrated understanding of current trends, products, and consumer behaviour. What you're great at: Core community Engagement & Management:Online Community Building: Demonstrated ability to cultivate a positive, engaged online community around a brand. This includes understanding platform dynamics and fostering authentic interactions.Social Media Expertise: In-depth knowledge of relevant platforms (Instagram, TikTok, YouTube, etc.), including best practices, content formats, and audience nuances.Community Moderation: Skillfully moderating discussions, addressing conflicts, and maintaining a safe, inclusive environment. This requires strong judgment and sensitivity to diverse perspectives.Relationship Building: Building and nurturing relationships with community members, influencers, and internal stakeholders. Excellent communication (written & verbal) and active listening are crucial.Community Insights & Analysis: Analysing community data, identifying trends, and extracting actionable insights to inform brand strategy and content.Proactive Engagement: Taking initiative to spark conversations, run interactive activities (polls, Q&As, contests), and foster a sense of community beyond simply reacting to comments. Additional Key Skills:Strong analytical mindset with ability to identify and interpret cultural trendsExperience in translating social listening insights into actionable recommendationsUnderstanding of cultural nuances within the CPG categoryAbility to spot emerging trends and their relevance to brandsExperience in creating trend reports and cultural analysis Diversity & Inclusion Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging. Please contact nick.dean@hogarth.com if you need the job advert or form in another format.