Social Media Coordinator

Join Our Crew at Lane’s BBQ Australia!

At Lane’s BBQ, we’re not just about sauces and seasonings — we’re about sparking connection through flavour. Proudly Australian-owned and operated for over 8 years, Lane’s has become a trusted go-to for high-quality, all-natural, gluten-free products — now available in over 900 locations across the country.

Whether it’s a backyard BBQ or a beachside feast, we believe the best moments in life are made around great food. And in today’s digital world, those moments often start online — which is where you come in.

We’re on the lookout for a passionate and organised Social Media Coordinator to help tell our story, connect with our community, and drive engagement across our growing digital platforms. With over 150,000 followers across our social media channels, we’re ready to take our online presence to the next level — and we want you to help us get there.

At Lane’s, we live and work by a core set of values that guide everything we do:

• People Driven – We care deeply about our team, customers, and community

• Team Vibe – We support one another and celebrate the wins

• A Will to Win – We’re ambitious, driven, and always up for a challenge

• Accountability – We own our actions, follow through, and always look to improve

• Be Humble – We stay grounded and open to learning

If these values resonate with you, we’d love to work together.

As our Social Media Coordinator, you’ll be responsible for bringing the Lane’s BBQ brand to life across all major social platforms. You’ll work closely with our marketing and design teams to plan, create, and publish engaging content that tells our story, showcases our products, and grows our online community. You’ll also play a key role in customer service — responding to customer messages, comments, and inquiries across platforms to ensure every interaction with Lane’s is a positive one.

This role is perfect for someone who’s ready to help build on our strong foundation and drive continued growth across Instagram, Facebook, TikTok, and more.

• Creating social media content that reflects our brand voice and engages our audience

• Scheduling and publishing content across Instagram, Facebook, TikTok, and other digital platforms

• Coordinating and scheduling email marketing campaigns (EDMs) using tools like Klaviyo

• Working with the marketing and design teams to plan social campaigns and content calendars

• Writing engaging, on-brand captions and responding to comments, DMs, and questions

• Handling customer service queries via social media and email — providing helpful, friendly responses

• Staying across social trends, memes, and platform updates to keep our content fresh and fun

• 1–2 years of experience in social media, content creation, or customer engagement (eCommerce or food industry experience a bonus)

• A good grasp of social platforms, trends, and community engagement strategies

• Strong writing skills with a warm, witty, and brand-aligned voice

• Familiarity with email marketing tools like Klaviyo

• A customer-first attitude with excellent communication and problem-solving skills

• Highly organised with great attention to detail and time management

• A collaborative mindset and genuine enthusiasm for flavour and storytelling

• Bonus: Basic video editing skills using CapCut or similar apps (not required)

• Be part of a fast-growing, Aussie-owned brand that’s all about good food and great vibes

• Work with a supportive and collaborative team that values creativity and initiative

• Help shape the voice and digital presence of a brand loved by BBQ lovers and foodies across Australia

• Enjoy a role that blends creativity, community-building, and customer interaction

• Develop your skills across social, email, content, and eCommerce as we continue to grow

Send us your resume and cover letter.

Before you hit send, come say hi:

lanesbbq.com.au
@lanesbbqau on Instagram
Lane’s BBQ Australia on Facebook