Jobs in Australia

Position: Marketing Officer

Basis: Full-time (permanent)

Salary: 80,000 - 90,000 plus superannuation

Company: ABSOLUTION AUSTRALIA PTY LTD (ABN 64 639 349 787)

Office:  Lonsdale St, Melbourne, VIC 3000

ABOUT US:

ABSOLUTION AUSTRALIA PTY LTD ABN 64 639 349 787 (“AB Agency“) is a Melbourne-based creative marketing and technology company providing tailored digital solutions for businesses. Our services include website design and development, branding, SEO, social media management and mobile app development. By combining creativity, technology and results-driven strategies, we help clients strengthen their online presence, engage customers and achieve sustainable business growth.

ABOUT THE POSITION:

As AB Agency continues to grow, we are seeking a full-time Marketing Officer to help expand our market reach and strengthen engagement with our portfolio of more than 200 small and medium-sized business clients.

Working across our website design and development, logo and branding, SEO, social media management and mobile app development services, you will identify changing customer needs and market opportunities, develop targeted marketing programs and recommend service strategies that support client acquisition, retention and business growth. In this role, you will work closely with management and our creative, development and digital teams to translate market insights into practical campaigns and service initiatives.

The key responsibilities of this role include, but are not limited to:

1. Monitor market trends, competitor activity and the evolving digital needs of small and medium-sized businesses.
2. Review insights from AB Agency's portfolio of more than 200 clients to understand their service usage, business priorities and future digital requirements.
3. Segment existing and prospective clients by industry, business needs and stage of growth to support relevant and targeted marketing activities.
4. Gather client feedback through surveys, interviews and service reviews to identify service gaps, improve current offerings and explore opportunities for new services.
5. Provide practical recommendations to management on target markets, service positioning, pricing, promotional offers and the most effective channels for reaching customers.
6. Analyse service pricing, client spend and campaign data to assess the impact of pricing and package options on revenue and profitability, and recommend pricing strategies to management.
7. Identify opportunities to offer clients complementary solutions, such as combining website development with SEO, branding with social media management, or web platforms with mobile app development.
8. Develop and deliver marketing plans and campaigns that attract new clients, strengthen existing relationships and support the agency's growth.
9. Develop targeted campaigns that introduce existing clients to additional services relevant to their business needs and growth plans.
10. Design, implement, and optimize paid social media advertising campaigns across platforms such as Meta (Facebook & Instagram) and TikTok to generate leads and boost brand engagement.
11. Plan, build, and manage end-to-end Google Ads campaigns (including Search, Performance Max, Display, and Remarketing) to maximize conversion rates and campaign return on ad spend.
12. Monitor emerging trends in AI-driven search and develop AI SEO strategies to improve clients' visibility across traditional search engines and AI-powered platforms, supporting organic traffic growth, brand awareness and customer acquisition.
13. Develop campaign concepts and prepare clear project briefs for designers, developers, copywriters, SEO specialists and social media team members.
14. Plan, create and schedule marketing content for AB Agency's website and social media channels in line with the overall marketing strategy.
15. Coordinate marketing and advertising activities across search, social media, websites, email and other suitable channels, ensuring campaigns are delivered on time and within budget.
16. Use website, SEO, social media and campaign data to understand customer behaviour, measure performance and recommend improvements.
17. Track leads, engagement, conversion rates and return on investment, and provide management with regular reports and actionable insights.
18. Collaborate with management, clients, internal teams and external suppliers to ensure campaigns are consistent, commercially relevant and aligned with agreed objectives.
19. Monitor developments in digital technology, search behaviour and social media to ensure AB Agency's services remain relevant to the evolving needs of Australian SMEs.

QUALIFICATIONS, SKILLS AND EXPERIENCE REQUIRED:

• A relevant bachelor’s or master’s degree, or an equivalent combination of professional training and substantial experience in marketing or a closely related field.
• At least 3 years of relevant experience in a similar marketing role.
• Demonstrated experience in market research, customer segmentation and the development and implementation of integrated marketing campaigns.
• Strong analytical skills, with the ability to interpret customer, market and campaign data and translate findings into practical marketing recommendations.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively with management, clients, creative professionals and internal teams.