Jobs in Australia

We are seeking a results-driven and creative Marketing Specialist to plan, develop, and execute strategic marketing campaigns that enhance brand visibility, support student recruitment, and build strong community and industry engagement. In this role, you will work closely with leadership, admissions, and academic teams to manage digital channels, analyze market trends, and optimize marketing performance.

Benefits

• Competitive Remuneration: Remuneration package of $80,000 to $90,000 per annum (plus Superannuation), reflective of experience and qualifications.
• Convenient Location: Modern office location at 500 Spencer Street, West Melbourne, with convenient access to public transport, cafes, and city amenities.
• Professional Development: Opportunity to grow within an expanding educational institution through continuous training and career development.
• Collaborative Culture: A supportive, multicultural, and creative work environment focused on innovation and teamwork.

Task & responsibilities

• Campaign & Strategy Execution: Develop and implement comprehensive marketing strategies, promotional campaigns, and brand initiatives aligned with business growth goals.
• Digital Marketing Management: Oversee multi-channel digital campaigns across social media, Search Engine Optimization (SEO), email marketing (Mailchimp/CRMs), and paid advertising (Google Ads, Meta Business Suite).
• Market Research & Insights: Conduct market research to analyze student trends, competitor strategies, and emerging business opportunities in the VET and international education sectors.
• Content Creation & Branding: Design engaging marketing collateral, promotional materials, visual content, and short-form videos using tools like Canva, CapCut, or Adobe Suite.
• Student Lead Generation & Conversion: Formulate and refine customer acquisition strategies, tracking conversion performance and student data through CRM systems.
• Event Coordination: Organize and manage educational seminars, open days, student expos, and brand promotional events to increase market outreach.
• Stakeholder Collaboration: Partner with internal admissions teams, education agents, migration consultants, and media outlets to align marketing efforts with college objectives.

Qualification & experience

• Qualifications: Bachelor’s degree or higher (AQF Level 7 equivalent) in Marketing, Business, Communications, or a related discipline.
• Experience: Minimum of 1 to 3 years of experience in a dedicated marketing specialist or digital marketing role. Prior experience in the Australian vocational education (RTO/VET) or international student sector is highly regarded.
• Technical Skills: Proficiency with digital marketing tools, including Google Analytics, Google Ads, Meta Business Suite, email marketing platforms, and CRM systems.
• Design & Multimedia Capabilities: Demonstrated skill in visual content creation and video editing using software such as Canva and CapCut.
• Communication Skills: Excellent written and verbal English communication skills. Proficiency in additional languages (such as Mandarin) is beneficial for interacting with diverse prospective student demographics.
• Work Rights: Valid full working rights in Australia.