We are seeking a Marketing Specialist to identify market opportunities and plan, coordinate and implement marketing and promotional strategies for international student recruitment, with a focus on Latin American markets. The role reports to the Marketing Manager.
Benefits
Annual Salary:
AUD 80,000 – 85,000
(based on qualifications and experience).
Superannuation:
In line with the Superannuation Guarantee (currently 11.5%).
Additional Benefits:
professional development allowance, international travel opportunitiesfor recruitment events, employee support program.
Task & responsibilities
- Prepare and execute marketing objectives, plans and programs to support the college’s business growth and student recruitment.
- Research and analyse market information, including enquiry, application and enrolment data, to identify recruitment opportunities and the most suitable courses to promote in each market.
- Conduct competitor analysis, assess student recruitment trends and market conditions, and recommend marketing strategies to improve the college’s positioning and enrolment outcomes.
- Advise management on the marketing mix, including course offering, pricing promotions, advertising, sales promotion and distribution channels.
- Develop ideas for marketing campaigns and promotional offers and distribute them through the college’s education agent network.
- Manage and develop relationships with education agents, including agency visits and agent training on the college’s courses and positioning.
- Develop marketing and promotional materials in line with the college’s brand and education marketing regulations.
- Monitor and evaluate campaign and agent performance, and report results and recommendations to management
Qualification & experience
- Bachelor degree or higher in Marketing, Communications, Business or a related field.
- At least 1 year of relevant experience in a marketing role.
- Experience in market analysis, campaign planning and promotional activities.
- Strong written and verbal communication skills in English.
- Spanish language skills are highly desirable, given the focus on Latin American markets.
- Experience in the international education sector is an advantage.