Marketing Specialist

• Occupation: Marketing Specialist
• ANZSCO Code: 225113
• Business: Lunchbox Hub
• Business Location: West Perth, Western Australia
• Annual Salary: $80,000 (Exc. Superannuation)
• Employment: Full-time

Position Summary

Lunchbox Hub is a Perth-based food business specialising in the preparation and delivery of fresh school lunches to schools and their communities. The business provides a diverse range of hot and cold meals, snacks and beverages through an online ordering platform, with a focus on fresh ingredients, locally sourced produce, sustainable packaging and convenient school lunch services.

The Marketing Specialist will be responsible for researching market opportunities, developing and implementing marketing strategies, and coordinating promotional activities to increase awareness and grow the business's school lunch and food supply services.

The position will focus on identifying potential markets, understanding customer and industry trends, evaluating the competitiveness of products and services, and developing strategies to strengthen the company's market position and expand its customer base.

Key Duties and Responsibilities

• Conduct market research to identify opportunities for expanding Lunchbox Hub's school lunch services and food supply operations to new schools, educational institutions and other potential business markets.
• Analyse market trends, customer preferences, competitor activities and industry developments to identify potential demand for existing and new food products and services.
• Develop and implement marketing strategies and programs to support business growth, increase market awareness and achieve the company's commercial objectives.
• Evaluate the company's existing product range, pricing structures and service offerings, and recommend improvements to product mix, pricing and promotional strategies based on market research and customer demand.
• Develop marketing plans to promote Lunchbox Hub's school lunch services, including its range of hot meals, cold food, snacks and beverages, to schools, parents and relevant customer segments.
• Identify opportunities to expand the company's market reach by evaluating potential school partnerships, business relationships, wholesale distribution opportunities and alternative sales channels.
• Advise management on appropriate marketing approaches, promotional activities and distribution strategies to improve the competitiveness and market positioning of the company's products and services.
• Plan, coordinate and evaluate advertising and promotional campaigns across appropriate marketing channels to increase brand awareness and generate demand for the company's services.
• Monitor and assess the effectiveness of marketing strategies and promotional campaigns through market feedback, customer data and business performance indicators, recommending adjustments where necessary.
• Prepare market research reports, marketing performance reviews and recommendations for management to support business planning and future growth initiatives.
• Coordinate the development and implementation of marketing materials and promotional communications to ensure consistent brand positioning and effective communication of the company's products and services.
• Work with management and relevant operational teams to ensure marketing strategies align with the company's product offerings, service capabilities and business development objectives.

Selection Criteria

• Bachelor's degree in Marketing, Business, Commerce or a related discipline, or equivalent relevant professional experience.
• At least 7years of relevant experience in marketing strategy development, market research and business marketing.
• Demonstrated ability to analyse market trends, customer behaviour and competitor activities.
• Strong Graphic design skills using Canva, CapCut, Adobe Premiere Pro.
• Proficiency in AI tools and automation platforms.
• Experience in developing and implementing marketing plans and promotional strategies.
• Strong analytical, communication, organisational and problem-solving skills.
• Ability to prepare market research reports and provide strategic marketing recommendations.
• Knowledge of digital marketing channels and promotional platforms.